Sales pipeline management is a systematic process of driving through the stages within a sales funnel. It deals with all the steps right from the initial contact until closing a deal. It gives you a clear understanding of how much money you can make in a sales deal. Well-defined sales pipeline management enables companies to gauge the amount of work needed at each step to improve and successfully end a sales deal.

A sales pipeline enables companies to view the flow and volume of their revenue opportunities at any given period. They provide companies with snapshots of key sales elements like; sales opportunities, open deals, sales potential, and aggregate monetary values.