Sales & Marketing
Analytics has the answers
So, sales is hard, no big news there. What is the news is that we now have tools to help make our jobs easier. Even better than that, we are pushing these tools to their limits and now crossing over the traditional lines of just sales data by “mashing” up data from across our enterprise. Now what we want, what I want, are metrics and analytics that incorporate data from Sales systems, Finance applications, Marketing data and any number of in house developed or out of the box software. You should not be satisfied with any reporting system that cannot address this need as your future success depends on it.