How do you measure marketing’s success? Marketing metrics. Marketers must be able to prove success (and make decisions) utilizing their DATA and demonstrable KPI’s. Sounds like a lot, right? Not with SplashBI.
Stay On Course
If any KPI or Trend, i.e. organic performance, content performance, ad-word conversion, cost-per-lead, inbound sales performance, etc. heads off-course, marketers can quickly identify the area of need and shift quickly to remedy.