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1. Not identifying the business problems you want your BI initiative to address
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Is BI investment a lucrative deal? Yes. But not identifying your enterprise goals before integrating the solution into your workstreams can be a tricky approach. There are numerous options available in the market and finding the right solution can be a hassle. Looking for a one-size-fits-all solution is a common mistake and one of the primary reasons why BI investments fail.
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Choosing the right software that answers your organization’s unique reporting and analytics needs is crucial to making the most out of your BI investment. You need to clearly crystallize the business problems you need to address and purchase BI tools that answer those unique problems.
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2. Not involving business users in the decision
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A common mistake enterprises make when investing in a BI solution is looking at it as a technical project. Truth be told, analytics and reporting are business needs. These tools need to be a part of critical projects across departments and workstreams. Business intelligence is simply not an IT initiative but a business-oriented one. You need to engage your business users from the get-go and understand the specific requirements of their workstreams. Ensure that your BI solution addresses these needs.
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The next step is to create and maintain active engagement on your BI solution from your business users. Inform them about the benefits of the BI tool and why they would want to use it. Highlight the advantages in a way that addresses their business unit’s performance and tell them the complete story of how the investment will enhance the way they use data for decision-making.
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3. Investing in a code-led BI platform
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Investing in a code-led BI platform increases the reliance on IT and data engineering teams to make sense of the data and create the simplest reports for decision-making. The process can be bureaucratic, highly dependent on other business functions, and time-intensive. This beats the very purpose of investing in BI tools for quick decisioning across the board.
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More and more new-age, data-obsessed organizations prefer implementing a low-code or no-code BI tool for their business users with minimal IT skills to perform rapid reporting and decisioning-on-the-go.
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Low-code BI platforms also make data orchestration and analysis happen literally at the click of a button. Their seamless UX makes these platforms a favorite among business users.
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4. Not aiming for a single version of truth
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Investing in different BI tools for various use cases and users creates data silos. As teams use specific tools across departments, they prepare individual reports that they share only among themselves. Each team is sourcing data from different pools, preparing reports their own way, and making decisions on the basis of these far-from-holistic reporting mechanisms. Eventually, there is no single source of truth across the enterprise.
\nBusinesses should consider implementing a single BI tool by identifying business problems across departments and prioritizing problems that align with enterprise goals.
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5.Using outdated data for reporting and decisioning
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Not every business intelligence tool comes with the functionality of regular data updates. Outdated data hampers the bottom lines in the form of inaccurate reports and misinformed decisions. At the end of the day, your business report becomes invalid, and you don’t achieve the business outcomes you had set out to, with what you thought were informed decisions.
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It is important to invest in BI tools and reporting solutions that provide real-time information or perform frequent data updates automatically, allowing users access to reasonably fresh data at all times. This is crucial for creating accurate reports, making data-informed decisions, and deriving a competitive edge from your BI investment.
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6. Not making the optimal build vs. buy decision
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The ‘build vs. buy’ debate in the BI context is not new. Whether your business should buy a pre-packaged solution or build a business intelligence system is a question that all organizations grapple with when they take up the BI investment project. Organizations perceive their business processes as unique and end up deploying in-house, custom-built BI solutions due to the perceived lower pricing. However, they couldn’t be farther away from the truth.
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The reality is that the majority of business processes across enterprises are similar, with likewise needs and intended outcomes. A pre-built solution with minor customizations seamlessly addresses the specific business requirements at minimal risk. Moreover, an intelligent BI tool provides access to proven approaches that are generally outside the scope of an in-house solution. Therefore, enterprises should evaluate pre-packaged, scalable BI solutions that deliver out-of-the-box KPIs and operational reports while also allowing ad-hoc changes as and when the business needs them.
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