When I first joined SplashBI nearly two years ago, I had a fairly traditional view of why companies choose their reporting and analytics solutions. Like many, I assumed that organisations were primarily swayed by flashy features, technical capabilities, or a sleek user interface. And while those elements certainly matter, my time at SplashBI has taught me something deeper-something more human-about what really drives decision-making in this space.
This is the first of three “episodes” of my blog, I hope you like it?
There is no doubt, SplashBI (SBI) ticks all the right boxes. It’s a robust, versatile platform that empowers business users to self-service their reporting needs-thereby significantly reducing the burden on IT teams. Our SBI connectors allow users to pull data from a wide variety of sources, making integration seamless and efficient. We also offer an extensive library of hundreds of pre-built, out-of-the-box reports along with an intuitive, user-friendly interface that makes adoption quick and painless.
Recently, we’ve introduced powerful AI enhancements that are setting new standards for accessibility and automation in the analytics world. These innovations are designed to make insights faster to access and easier to understand for everyone, regardless of technical ability.
But despite all these advantages-connectivity, self-service, AI, ready-made content-I’ve come to believe these aren’t the real reasons why organisations ultimately choose a reporting and analytics partner like SplashBI.
These features, while important, serve as the foundation. They get companies interested. They start the conversation. But they don’t ultimately make their decision on this.
So, what does drive that final decision? In my experience, it’s the people. The service. The relationship.
On Strategic Support and Responsiveness
Within days of signing the contract, we were in detailed planning sessions with them... hit the ground running.
SplashBI have been really, really accommodating... adaptive to our changing deliverables and timelines.
SplashBI isn’t the largest vendor in the market, and we’re certainly not the smallest. But our size is one of our greatest strengths. We’re big enough to have the resources-a highly skilled technical team, rapid product development, and comprehensive support.
Yet we’re small enough to treat every customer and prospective customer like they matter… Because they do!
From the moment you begin speaking with our team, you will experience a desire to solve your challenges, to make your working life easier and your teams more efficient and accurate.
On Consultancy and Challenging the Status Quo
We were quite clear at the beginning. We said, we really need you to challenge us and say if you think we're doing something crazy.
We worked with another partner on a different project... there was no consultancy, no challenge to make us think and work differently.
In today’s data-driven world, you can have the most advanced reporting solution imaginable. But if your users can’t get help when they need it, if there’s no one to guide them through configuration or custom development, if they’re left in the dark after go-live, then the solution fails to deliver on its promise.
At SplashBI, we pride ourselves on delivering not just world-class technology, but a world-class experience. Think of us like your neighbourhood coffee shop-sure, we serve top-tier espresso, but we also remember your name, your usual order, and how you like it brewed. We take the time to listen, to understand, and to be there when you need us.
That’s why customers choose SplashBI. Because while features get your attention, service earns your trust.
If you’re looking for a powerful reporting and analytics solution backed by a team that genuinely cares, your search ends here. With SplashBI, you’re not just getting a platform-you’re gaining a partner.
At SplashBI we listen, we care.
On True Partnership
It really is a true partnership... communication's been brilliant... very open, very honest... any issues that may have come up, we've tackled them together.
We entered into it as a partnership. And I feel like we've genuinely lived through that.
Simon Beresford,
UK-based Solutions Sales Manager
