SplashBI at DOAG: Unified Reporting for Oracle and Beyond

NCC in Nuremberg

November 18-21st, 2025

Booth #244

About the Show

DOAG brings together the German Oracle community to share what’s working in the real world. You’ll find sessions with teams walking through architectures, pitfalls, and lessons learned across Oracle, data, and AI.

Speaker Session

AI at the service of BI: Unifying Reporting and Analytics Across Oracle and Beyond

Thursday, November 20th, 2025

11:00-11:45 AM

Budapest

Abstract

As Oracle ecosystems evolve, many organisations face one consistent challenge: how to deliver fast, reliable, and accessible analytics across multiple systems, data sources, and environments. You will learn how IT teams, DBAs, and analysts can be empowered to bridge data silos across Oracle E-Business Suite, Fusion Cloud, and non-Oracle systems, all without middleware or complex integrations. We are showcasing capabilities that enable direct, secure access to Oracle data, automate data extraction and transformation, and enhance reporting through AI-assisted query generation and insight discovery.

Why attend

Through live examples, we will demonstrate how to:

Simplify Discoverer migration to increase your ROI
Deliver real-time and near real-time data access from Oracle databases
Integrate with Fusion Cloud, EBS, and external systems for unified analytics
Augment Oracle Analytics and BI tools with AI-driven insights and automation
Provide developers and DBAs with SQL Connect: an AI-assisted way to query Oracle data securely and efficiently

Whether you are maintaining legacy Oracle applications, building new integrations, or modernising your reporting infrastructure, this session offers practical approaches and technical demonstrations for improving performance, scalability, and decision-making across your data landscape.

Key takeways

Learn how to enhance Oracle’s native analytics with AI, automation, and multi-source connectivity
Explore technical use cases for data pipelines, SQL automation, and migration from legacy tools such as Discoverer
See how productivity is enhanced by turning natural language questions into optimised Oracle queries
Understand integration options for Oracle, SAP, and hybrid environments

Speaker

Marc McGurk

Pre-Sales Consultant

What we’re showcasing

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Discoverer Migration Move beyond legacy reporting. Seamlessly migrate from Oracle Discoverer with SplashBI’s dedicated migration toolkit.

EBS Reporting Get real-time insights directly from Oracle E-Business Suite with secure, Excel-native access and no middleware.

Financial Reporting and Analytics Close faster and smarter with automated reconciliations, dashboards, and statement-ready data built for finance teams.

People Reporting and Analytics From headcount to payroll to workforce trends, gain unified HR visibility and actionable insights on demand.

Data Pipeline Automate data extraction, transformation, and loading across EBS, Fusion, and external systems for reporting-ready accuracy.

SplashAI Your AI co-pilot for ERP data. Ask questions, get instant answers, and make faster, smarter decisions.

SQL Connect Run secure, AI-accelerated Oracle queries with precision, speed, and compliance; no manual coding required.

And more

Meet the Team

Graham Spicer

Country Head
(UK&I, Europe and Asia)

Marc McGurk

Pre-Sales Consultant

Pedro Alejandro Elez

European Sales Manager

Maria Vikatou

Account Manager

Join us to see how SplashBI brings intelligence, integration, and innovation to Oracle and hybrid reporting ecosystems.