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As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what a marketer now needs to be.
Technology continues to evolve the role of the marketer and the line between adtech and martech is now fairly non-existent. …
