The Path to Actionable Intelligence

By January 16, 2017January 23rd, 2020Blog

The Path to Actionable Intelligence

Actionable Intelligence. Two words that not enough executives are aware of, at least when placed side by side. What is it? Why is it important? In today’s business world, it has become increasingly important to be able to make intelligent decisions to continue your journey on the roadmap to success.


As we were taught in history class, learning from the past allows us to make better decisions and lead ourselves to a better place; studying the data stored within your organization, whether past or present, allows you to learn from successes and failures and make confident decisions for the future.

Transactional data and the creation of reports from that data has been a key staple of modern business. Whether you are the local family owned diner or a global conglomerate, like Coca-Cola, transactional data is constantly looked upon as the base data for organizational evolution. HR, Finance, and Sales reports are just a few of the reports that are analyzed to make both short-term and long-term decisions. This is Actionable Intelligence. The discovery and understanding of your experiences, both positive and negative, gives depth and strength to the decisions you make.

The pot of gold at the end of the rainbow is the goal we all strive for. The roadmap to success is discovered and built off our Actionable Intelligence. Those decisions determine the growth and prosperity of your organization, and can be seen as the ceiling of your potential. But what if that data is not up-to-date? What then? A decision based off of data that is not current is not only detrimental to the future outlook, but it’s also just plain dumb… Having a system in place that continuously refreshes your transactional data automatically is a requirement today for two reasons: first, it is a tremendous time saver. Second, it allows you to make the most efficient decisions to take the current state of your organization successfully into the future!

Finding the right tool to harness your data and transform it into Actionable Intelligence can be a daunting task. From pricing, to the look and feel, to its ability to effectively connect to your various data sources, there are many different makes and models to choose from. But how do you know which one is right for you? Some of the criteria for this dilemma can be determined by personal preferences, and that is the easiest place to start from. If you are comfortable utilizing Microsoft Excel as your frontend, find a tool that works in conjunction with that application. If robust charts and dashboards are a requirement, choose the tool that will effectively display your data how you want. If you are on a budget, make sure you are looking at tools that fit your price range. Do you need your data on the go? Look for a tool that provides you with a powerful mobile app.

It is a tough journey to reach the end of the rainbow, but the troubles and headaches can be easily avoided by supplementing a powerful business intelligence tool inside of your infrastructure. Your end goal should be to discover your own Actionable Intelligence.

SplashBI provides access to your live data in various systems, all in one framework. SplashBI goes a step beyond transactional reporting by also building robust visualizations from that data in the form of charts and dashboards. Regardless of your position within the company’s hierarchy, it is a daunting task to not only refresh data throughout disparate systems, but to also generate your reports from that data.

Thus, Actionable Intelligence is best leveraged when used by the entire organization.

Andrew Rummel is a Client Care Advisor for SplashBI. SplashBI is an on-demand business intelligence and reporting tool that provides users with access to create, modify, and run their own dashboards and reports.

Andrew works closely with  new and prospective clients to help them use SplashBI to get the data they need out of their various systems.

To learn more about Andrew and SplashBI, email him directly at